You are wrong if you thought you are the only one to face the suspension of your Amazon account. Amazon shows no mercy in terms of unsatisfactory account performance and poor actors. As per researches, half the Amazon account suspensions happened because of inauthentic products. And despite having several Amazon accounts suspended, the platform is still inundated with fake items.
And it doesn’t matter if your e-commerce store sells nothing but original products, you can still face Amazon account suspension for which you might have to make an Amazon suspension appeal. To stay prepared, here are a few things that you must be aware of.
Amazon Account Suspension: Learn How To Prevent It
· Learn, Understand And Remember Amazon’s Business Policies
Since the inception of the 14 leadership principles created by Jeff Bezos, they are strictly abided by. Just like any other store, every seller in Amazon must follow a particular standard if they wish to stay in the marketplace for long. Amazon thrives on certain seller rules and guidelines, which every online seller is expected to understand and learn by heart.
· Never Underestimate The Power Of Performance Metrics
The expectations are skyrocketing in Amazon, in terms of catering to performance metrics. To rule out all the possibilities of getting your Amazon account suspended, your performance metrics should always be high.
· Check Through Your Listings Carefully
Listing override is a common thing in Amazon, given how multiple online sellers sell similar products on the platform. This mostly happens when instead of you, Amazon or a different seller contributes to creating the product info page. Anybody who can access your detail page can make modifications and major changes in your product image, product title, or even its description. All of this can result in sending the wrong products to your clients.
Your account will be immediately suspended, if Amazon identities customer feedbacks like ‘missing items’ or ‘incorrect items received. As a responsible seller, you must audit your ASINs.
· Amazon Account Suspension Appeal And How?
Your plan of action in the Amazon suspension appeal letter will determine the chances for reinstating your Amazon account. This appeal letter you would be mailed to the respective Amazon seller performance when they suspend your Amazon account. To get your Amazon account back, you must write flawlessly.
· Resolve All Your Outstanding Tickets
The first line of action to reinstate your account quickly is to ask someone for help. However, before that, you must concentrate on resolving the outstanding problems. Every support ticket that you might be having should be first resolved, for the upkeep of your account’s integrity. If you fail to do this, your account can be permanently banned from selling privileges in the future.
· Know And Figure Out What Caused Your Amazon Account Suspension
You have to identify the root cause of your Amazon account suspension and to be able to audit your account, you have to consider several factors that might result in the suspension like poor customer feedback, broken products, the reason for product damage, and incorrect packaging.
One thing you ought to keep in mind to prevent getting your Amazon account suspended is that you must always strive in providing top-notch customer service. And once you are aware of Amazon’s leadership principles, you can make the accurate framework for your Amazon suspend appeal letter flawlessly. Once your account gets reinstated, make sure to gear up your team for modifications to steer clear of being a repeated offender.